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Usability Test

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Later stage

Wireless Activation (normal case)

To investigate the usability issues about the Pixel purchase flow with trade-in and wireless activation.

6 users

60 mins / user

~25 screens on desktop

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Early stage

Google One x Google Store

To investigate user's understanding about G1 members earning Google Store credits through the purchase flow prototype and emails.

9 users

60 mins / user

~10 screens on mobile

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Iteration

In-home Consultation and Virtual Consultation

To investigate 1) users' understanding of the live landing page and the scheduler and 2) mental model of consultation services.

20 users

60 mins / user

~10 screens on desktop & mobile

Participatory Design Studies

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Early exploratory stage

Special Offers

To investigate 1) users' perception and understanding of the current promotion page and 2) users' expectation on the ideal design (e.g., filters, sorting criteria, pricing info).

9 users

60 mins / user

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Early exploratory stage

Order History

To investigate users' expectation on the ideal design of the order history page (plus post-return).

9 users

60 mins / user

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Early exploratory stage

Support / Help

To investigate users' mental model on discovering support - how to make it easier for users to seek help about orders, payment, returns, repairs, etc.

7 users

60 mins / user

A/B Comparison Studies

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Later stage

Wireless Activation (edge case)

To investigate users' preference about 2 wireless activation options for an edge case.

3 users

45 mins / user

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Early stage

Services Navigation

To investigate users' expectation on multi-services (e.g., installation, cloud video history, preferred care) displaying under one header and preferences on 7 prototypes (e.g., sort by service type vs. sort by product type).

8 users

60 mins (plus card sorting) / user

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Later stage

Marketing Copy (long vs. short)

To investigate users' understanding, satisfaction and preference between 2 versions of the marketing copy.

8 users

30 mins / user

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